LinkedIn is a social media platform dedicated to professional networking, career development, and job searching. LinkedIn started its work in 2003. Now, with over 900 million members from 200 countries; it is recognized as the world’s largest professional network. But besides, LinkedIn provides the advertising opportunity, and if you are wondering how to advertise on LinkedIn, we will break it down in this article.
Before we jump into how to advertise on LinkedIn, Let’s know a little more about its benefits and see who this advertising possibility is more suitable for. As we said before, LinkedIn is made for professionals, so it is the best place for them to showcase their skills and experience to potential employers and clients. As such, LinkedIn is the best opportunity for businesses or individuals who want to become more engaged with professional audiences. So if you are a B2B company, recruiter, educational institution, and professional seeking to promote your brand or service, you can’t ignore LinkedIn for advertising. Moreover, LinkedIn’s advanced targeting options allow you to deliver your message to specific demographics based on job title, industry, location, and other professional characteristics. Therefore, it is clear that LinkedIn can be an effective platform for promoting professional products or services. Now it is time to see how to advertise on LinkedIn.
How to set up a LinkedIn advertising account?
To advertise on LinkedIn, first, we need to learn about setting up an advertising account on it. To do so, you need to create a campaign manager account and choose a payment method which can be updated or changed as needed or edit an existing one whenever you want. After creating and signing in to LinkedIn, you can click on the “Advertise” tab and then follow the steps to create your account and select your payment method. LinkedIn accept credit, debit, and prepaid cards issued by various ng networks, which you can find listed on the website’s help center. But in general, whichever of these methods you choose, LinkedIn offers two main options for billing for your ad payments. In the first one, you can deposit to your account and pay for ads as you go. In the second one, the post-pay option, you can pay your bill monthly for the ads you’ve run.
Who do you want to advertise for?
Now that you’ve created your account and specified a payment method, it’s time to determine your target audience. This is an important part of understanding how to advertise on LinkedIn. This is critical to setting up a LinkedIn advertising campaign and may change the result of your efforts from success to failure. So you have to choose the right target audience, which is a challenging task. It is up to you to spend numerous amounts of time learning about it or seek professional help. You can always change your choice and switch to another one. Either way, and since LinkedIn is primarily a professional networking site, it offers a range of targeting options based on professional characteristics such as job title, company size, industry, and location.
LinkedIn diverse targeting options allows you to reach the specific audience most likely to be interested in your product or service. To define your target audience, consider who your ideal customer is and their professional attributes. Then, use LinkedIn’s targeting options to narrow your audience based on those traits. You can also use tools like the Audience Network and Matched Audiences on LinkedIn to extend your reach to people who resemble your existing customers or have already interacted with your brand. By defining your audience and using LinkedIn’s targeting options, you can create ads more likely to resonate with your intended audience and achieve desired results.
Create your first ad campaign
Now we have reached the last step, and the sequence of how to advertise on LinkedIn is coming to an end. In the last step, we will learn how to create the first ad campaign. First, you have to choose between different ad formats that LinkedIn offers. Your options include sponsored content, sponsored messaging, and display ads. Each ad format has its own unique benefits and works best for different advertising goals. So again, you have to learn about it by yourself or seek professional help. Anyway, you start creating your ad campaign by selecting the format that best suits your advertising goals and audience. It is quite tricky and may affect all of your efforts. So it is better to make sure that you make the best choice. Next, you must set your campaign budget, choose your campaign duration, and decide on your targeting parameters. As said, LinkedIn offers multiple targeting options to help you get the most out of your advertising campaigns, including job title, company size, location, and interests. These parameters may influence your expenditure, and you must reset your choices again to reach desired options and price.
The other important part of your ad is its visual elements and design. The design and headline and, in a nutshell, its content has a great impact on your result. If you want your ads to stand out and attract the audience’s attention among the many ads, their design and details should be eye-catching and calculated. Here are a few tips to help you with that; Make sure your images are high quality and your headlines are attention-grabbing and relevant to your audience.
Once your advertising campaign is launched, monitoring its performance and adjusting as needed is important. LinkedIn provides real-time analytics to help you track the success of your advertising campaigns, including engagement rates, clicks and conversions. You can use this data to improve targeting, customize ad copy, and improve overall campaign performance. With the right approach, LinkedIn advertising can effectively reach your target audience and achieve your business goals. If you want to make sure to get the most of your money and time, don’t hesitate to get in touch with us. Our experts are always ready to consult you.
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