According to “Expert Market Research”, the value of digital marketing reached 321 billion dollars in 2022, and further growth is on the horizon. Based on the latest data, digital marketing accounted for 43% of all marketing expenditures worldwide and is expected to take over most of the market share by the mid-2030s. So, if you have not already stepped into the digital marketing world, it’s time to get more familiar with it. In this article, we will answer the question, ‘What are the different types of digital marketing?‘ and discuss them.
Before we get into the nitty gritty of ‘what are different types of digital marketing?‘, let’s take a moment to see what digital marketing is. In general, marketing refers to any effort to deliver advertising messages to certain audiences in different groups that have been categorized into different groups by characteristics such as place or demographic. To do that, marketers use different channels, and when the channels are online, this is digital marketing. Some online digital marketing channels include search engines, social platforms, email, and…
Now that we have a basic understanding of digital marketing, it is time to dissect the different types of digital marketing. Keep in mind that there is no general and agreed-upon classification in this field, and you may see different categories in different sources. But we will try to provide a relatively comprehensive category for you.
Search engine optimization (SEO)
When it comes to different types of digital marketing, you have probably heard of SEO, which stands for search engine optimization. In essence, SEO is defined as performing tasks that optimize websites and online content to rank higher in search engine results pages (SERPs). In SEO, the goal is to increase a website’s organic traffic by adjusting its content and technical details based on what people search for and what is relevant to your product or services.
To better understand, you should bear in mind that search engines like Google use complex algorithms to determine the relevance and usefulness of websites and their content based on factors such as keywords, backlinks, user experience, and website structure. Thus, SEO involves a range of techniques, such as keyword research, content creation, on-page optimization, and link building, to improve a website’s rankings in search results.
So, if you do it correctly on your own or with the help of experts, it results in increased visibility to potential customers and drives more traffic to your website, ultimately leading to increased conversions and revenue. SEO experts use keywords, which are the words or phrases that users enter into search engines to find information, and on-page and off-page SEO techniques to achieve SEO goals. SEO is one of digital marketing techniques and if you want to know what are the types of digital marketing, continue reading.
Pay-Per-Click (PPC) Advertising
PPC is a popular type of digital marketing that allows you to put your ads on search engines like Google or Bing, social media platforms, or other websites. You only pay for your ad when a user clicks on it; otherwise, there is no cost to you. On search engines, your ads will display on top of the organic search results every time users search keywords relevant to yours. So, you may be wondering how Google or social media platforms prefer or choose one ad over another.
The answer lies in how the PPC model works. In fact, in the PPC model you bid on keywords or ad placement in an auction-like system. As a result the highest bidder typically gets the most prominent ad placement.
Yes, it sounds a bit tricky and if you want to get a better result, you should consult with experts. With their help, you can set a maximum bid and budget [MOU1] to control your spending and track the campaign’s performance. To evaluate your campaign performance, almost all of the platforms that you advertise on them provided metrics such as click-through rate (CTR) and cost per click (CPC).
The PPC model is better suited if you run a business and want to increase your visibility quickly. Your ads can be up and running within a matter of hours, and it provides a measurable ROI for your expenditure. But as said, getting a good result and controlling your budget required constant monitoring and optimization.
Content marketing, valuable information for your customer
This is about how you want to provide and distribute your content that attracts more permanent visitors. So, we are talking about how you can provide valuable information to your customers. This method is based on consistently producing relevant and valuable content to attract and retain a clearly defined audience, and drive profitable customer action. So content marketing is not a direct promotion for products or services. Instead, you attract potential customers by creating educational content that is useful to them This kind of content can take the form of blog posts, social media posts, videos, e-books, whitepapers, and other formats.
In a nutshell, content marketing is an effective way to establish a brand’s thought leadership and build trust and credibility with potential customers. It requires a deep understanding of the target audience and their needs. Additionally, it involves careful planning, creation, and distribution of content across multiple channels.
So far, we have gained good information about the types of digital marketing, and now it is the turn of one of the most well-known methods: marketing on social media.
Social media marketing
Social media marketing involves creating and sharing posts on social media to achieve marketing and branding goals. This means creating interesting and eye-catching content in the form of pictures, videos, text, or a combination of them and sharing it with more people on social media. This way, more people can learn about your product, service, and brand.
The content targets people who have already followed you or those who are unfamiliar with your brand. Social media marketing also involves interacting with followers and potential customers to build relationships and improve customer satisfaction. Social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube are among the most popular platforms for promoting brands. Companies can use social media marketing to advertise their products or services to many people quickly and easily.
You can also gather opinions and ideas from customers, which can help improve your products or services. To achieve maximum results from social media marketing, it is important to know your audience, have a good advertising plan, and consistently create useful posts.
Conclusion
We hope this article has helped you to gain a better understanding of different types of digital marketing. Although this is just the tip of the iceberg, it is not possible to fully understand digital marketing by reading an article. So you may want to browse our other content about this subject. Finally, to summarize this article, the value of digital marketing is rising. If you are running a business, you must increase your general knowledge. There are different types of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing. Each of these methods has different uses; it is better to seek help from experts to use them properly.
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