Unlock the Chinese market

Businesses attempting to access the Chinese market cannot overlook Baidu, which has over 700 million users and is the country’s leading search engine. By providing comprehensive advertising services on the platform, our specialists at Afrak Ads can help you capitalize on this substantial audience.

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How do Baidu Ads work?

• Baidu ads appear on the Baidu search engine.

• Advertisers choose from multiple ad formats and target specific audiences

• Cost determined by auction system based on relevance and predicted performance

• Advertisers create and manage ads through Baidu Advertising or with a third-party agency

• Ad performance can be tracked for measurement and optimization.

Benefits of baidu ads


Baidu is your best choice if you want to access the Chinese market; it is the most widely used search engine in China, with over 700 million users, giving businesses a significant audience to advertise to.

Data-driven optimization

With the extensive performance data that Baidu Ads offers, advertisers can track and refine their campaigns for the best possible outcomes.

Increased visibility

With the help of Baidu Adverts, companies can give their ads greater exposure and draw more clicks by placing them prominently on search engine results pages.

High-quality traffic

By targeting the right audience and displaying ads in prominent positions, Baidu Ads helps to attract high-quality traffic that is more likely to convert into sales.

Brand building

Baidu Ads is an effective way for businesses to build brand recognition and establish their brand in the Chinese market.

Largest search engine in China (70% market share)

Detailed targeting options

Pay-per-click, detailed reporting & measurement

Access to diverse ad network incl. Baidu search engine


Baidu Ads is an online advertising platform operated by Baidu Inc., China’s largest search engine. It allows businesses to create and display ads to a targeted audience on Baidu’s search engine results pages and other Baidu-owned websites.
Baidu Ads can benefit your business by increasing brand visibility and driving more traffic to your website. With targeted ad placement and effective ad design, Baidu Ads can help you reach a larger audience, attract more potential customers, and increase conversions.
To set up a Baidu Ads account, you will need to have a registered business and provide necessary information such as your business name, address, and contact information. You may also need to provide a valid Chinese business license and other supporting documents.
The cost of advertising on Baidu Ads depends on several factors, such as the competition for specific keywords, your ad budget, and the targeting settings you choose. Baidu uses a bidding system where advertisers bid on keywords to determine their ad placement. The cost per click (CPC) can vary greatly depending on the keyword and the amount you bid.
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You can target your audience with Baidu Ads by selecting specific keywords and targeting options such as location, language, device, and time of day. You can also use audience targeting based on user data and interests to reach a more specific audience.

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