Reach a Billion with IG Ads

With over 1 billion active monthly users, Instagram provides a vast platform for advertisers to showcase their products, services, and content visually. Advertisers can create dynamic, interactive ads that capture users’ attention and drive engagement using platform features such as Stories, Reels, and IGTV.

instagram ads
Tiktok ads

How do Instagram Ads work?

• Instagram ads appear in users’ feeds, stories, and explore pages

• Advertisers choose from multiple ad formats and target specific audiences

• Cost determined by auction system based on relevance and predicted performance

• Advertisers create and manage ads through Facebook Ads Manager or with a third-party agency

• Ad performance can be tracked for measurement and optimization.


instagram feed ads

Where are instagram ads?


Users’ main feed, between their friends’ posts and stories, is the perfect place for marketers to include their Ads in the flow of organic content and make them look natural.

Advertisers can create sponsored content as a story that will appear between friends’ stories. This kind of ad offers several interactive features, such as swiping up to visit a website, tapping to reveal more information, poll stickers, quiz stickers, and more.

Users who visit the Explore section of IG, looking for fresh material based on their interests, can also be targeted by advertisers. The advantage of Explore Ads is that they can reach a large, highly-engaged audience that might not have seen the advertiser’s content otherwise.

Reels are short, creative videos that can be up to 60 seconds in length. Reels Ads appear in the Reels section of the app, as well as in users’ main feeds and in the Explore section. There are several creative tools that can make these ads appealing, such as organic reels.

If marketers need longer videos for their ideas, IGTV is a place where they can display their ads. It can be a highly effective advertising option for brands looking to reach a highly-targeted, long-form video audience.

Advantages and benefits

Highly engaged audience

Instagram is a popular choice for advertisers seeking to reach a sizable and engaged audience due to its highly active and engaged user base.

Visual appeal

Instagram Ads is a popular choice for businesses and brands looking to showcase their products and services in an intriguing and alluring fashion, as it is one of the most often used visual mediums.

Measurable results

Instagram gives marketers access to comprehensive statistics, making it simple to monitor the effectiveness of their advertising and take informed decisions to improve performance.

Integration with other Facebook products

As a subsidiary of Facebook, Instagram offers advertisers the opportunity to integrate their ads with other Facebook products, such as Facebook Ads, making it easy to reach a large and diverse audience across multiple platforms.

High user trust

Instagram is a powerful tool for establishing a brand reputation, as its users have a high level of trust in both the platform and the material they view there.

1 billion active users

Multiple ad formats available

Multiple placement options

High engagement rates


To get started with Instagram Ads, you can either create and manage your own ads through the Facebook Ads Manager or work with an advertising agency like AfrakAds that specializes in Instagram Ads. The advertising agency can help you create and manage your campaigns, as well as provide expertise on targeting, creative, and optimization.
The different types of Instagram Ads available include: Photo Ads: A single image with a caption, link, and call-to-action Video Ads: A short video with a caption, link, and call-to-action Carousel Ads: Multiple images or videos that users can swipe through with a caption, link, and call-to-action for each image/video Story Ads: Full-screen, vertical videos or images that appear in users’ Instagram Stories feed
The cost of an Instagram Ad varies depending on the target audience, ad format, and bidding strategy. Advertisers can choose between a cost-per-click (CPC) or cost-per-impression (CPM) bidding strategy.
Instagram advertising is a form of paid promotion on the Instagram platform. Advertisers can create various types of ads, such as photo, video, carousel, and story ads, to reach a targeted audience.

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