Reach the world

Facebook Ads are perfect for reaching a large, diverse audience with highly targeted campaigns based on location, age, gender, interests, behaviors, and more. As the world’s most popular social network, Facebook is an excellent choice for advertisers seeking a broad audience for both B2C and B2B purposes.

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How do facebook ads work?

• Facebook ads appear on Facebook and its subsidiaries

• Advertisers choose from multiple ad formats and target specific audiences

• Cost determined by auction system based on relevance, predicted performance, and budget

• Advertisers create and manage ads through Facebook Ads Manager or with a third-party agency

• Ad performance can be tracked for measurement and optimization.

• Advertisers can choose from several different ad formats.

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Where Are Facebook Ads?

These ads appear in users’ news feeds, blending with their regular content and appearing more organic. With the ability to include images, videos, and call-to-actions, Facebook Feed Ads are an effective way to grab users’ attention and drive them to take action.

Stories Ads appear full-screen between users’ stories and are visually appealing due to their dynamic and creative format. With the option to include interactive elements such as polls and quizzes, Facebook Stories Ads can drive higher engagement rates than other ad formats.

With the option to include eye-catching visuals and compelling calls-to-action, Facebook In-Stream Ads effectively capture users’ attention and drive results. In-Stream Ads are shown in between videos that users watch, offering an unobtrusive way to promote your brand.

Facebook Search Ads capture user attention and drive results with visually appealing designs and compelling calls-to-action. These ads appear in relevant search results, offering a targeted way to promote your brand to users actively seeking products or services like yours.

Facebook Message Ads offer direct, personalized connections with visually appealing designs and calls to action to reach targeted audiences and drive results. These kinds of Ads are just like any other message that users receive and are sent to the user’s messaging Inbox.


Facebook App Ads is a unique opportunity for developers to get more people to install their apps. They appear in various locations across Facebook, including in the News Feed, Stories, and the right-hand column. These ads can also be shown to users who are likely to be interested in downloading your app.



Robust Analytics

Facebook Ads analytics allow you to track the performance of your campaigns and make data-driven decisions. The analytics give you detailed insights into key metrics such as impressions, clicks, conversions, and more.

Smart targeting

Facebook advanced targeting system helps you to reach the right people, at the right time, with the right message, increasing the chances of success for your campaigns. This targeting system works based on various factors such as location, age, interests, behaviors, and more.


Remarketing is an effective way to stay top-of-mind with your audience and increase their chances of purchasing or taking other desired actions. Facebook’s remarketing ability provides some benefits, such as improved conversion rates and increased ROI.

Get Clicks and Conversions for Cheap

Using Facebook Ads facilities such as targeting, ad placement, design, and messaging, you can optimize your campaigns and get the most value for your advertising spend. By considering these factors, you can achieve your conversion goals.

9 million+ active advertisers

35 min avg. daily usage

Largest social networking site

2.8 billion+ monthly active users

Purchase intent of over 30%

Demographic, geographic, interest-based targeting


Facebook Ads is a paid advertising platform that allows businesses to target their ideal audience on the Facebook platform. Advertisers can create various types of ads, such as images, videos, carousels, and more, to reach their target audience.
The benefits of Facebook Ads include: Large audience: Facebook has over 2 billion active users, making it one of the largest advertising platforms in the world. Targeted audience: Facebook’s detailed demographic information and targeting options make reaching the right people for your business easier. Low cost: Facebook Ads can be cost-effective, with the average cost per click being around $1. Measurable results: Facebook Ads provides detailed reports on the performance of your campaigns, making it easy to measure the success of your advertising efforts
Working with a Facebook Ads Agency such as AfrakAds can provide many benefits, including: Saving time: We can handle all aspects of your advertising campaigns, freeing up time for you to focus on other aspects of your business. Expertise: We have expertise in creating and managing Facebook Ads, ensuring that your campaigns are optimized for success. Better results: We have the experience and knowledge to create campaigns that deliver better results than you could achieve on your own.
The cost of running a Facebook Ad campaign depends on several factors, such as your target audience, the type of ad you choose, and your bid. Facebook uses a bidding system where you set a maximum bid for each click or impression, and your ad will be shown to the audience that you have targeted.

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