Don’t miss anything!

As Yandex has over 70 million users in Russia and its neighbors, it cannot be ignored by marketers and companies that have a business in the region. Our expert in Afrak Ads provides you with Ads services in Yandex so that you don’t miss any single opportunity.

How do Yandex Ads work?

• Yandex ads appear on the Yandex search engine in Russia

• Advertisers choose from multiple ad formats and target specific audiences

• Cost determined by auction system based on relevance and predicted performance

• Advertisers create and manage ads through Yandex.Direct or with a third-party agency

• Ad performance can be tracked for measurement and optimization.

Benefits of Yandex Ads

Large Russian-speaking audience

As the most popular search engine in Russia and its adjacent countries, Yandex gives advertisers access to a sizeable and enthusiastic audience. This can be very useful for companies trying to market to Russian-speaking customers.

Cost-effective advertising

Yandex Ads has a pay-per-click (PPC) business model, so advertisers are only billed when a user clicks on their advertisement. Businesses can increase their return on investment in advertising by using this economical strategy.

Integrated platform

With the integration of Yandex Ads with other Yandex services such as Yandex.Direct and Yandex. Market, advertisers can reach a larger audience and increase sales in the targeted region through a single channel.

Increased visibility

Placing ads on the Yandex search engine and other sites within the Yandex network can increase a business’s visibility to a large and engaged audience, helping to drive more traffic to their website.

Largest search engine in Russia

100 million internet users in Russia

$2.2B ad revenue in 2020

2% CTR, 4-6% conversion rate

FAQ

Yandex Ads is an advertising platform offered by Yandex, the largest search engine in Russia. It allows businesses to create and display text, image, and video ads on the Yandex search engine and its network of partner websites.

The cost of advertising on Yandex Ads depends on several factors, such as the competition for specific keywords, your bid amount, and the quality score of your ads. Yandex Ads uses a bidding system where you bid on your target keywords, and the cost per click (CPC) can vary based on the competition for your target keywords.

To set up a Yandex Ads account, you will need to have a registered business and provide necessary information such as your business name, address, and contact information. You may also need to provide a valid credit card or other payment method to fund your ad campaign.

Yandex Ads has specific policies and guidelines regarding ad placement and content that must be followed to ensure the integrity of the Yandex Ads network. These policies include restrictions on prohibited content, such as illegal or misleading advertisements, and guidelines on ad format

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