How do Pinterest Ads work?
• Pinterest ads appear in users’ feeds and search results
• Advertisers choose from multiple ad formats and target specific audiences
• Cost determined by auction system based on relevance and predicted performance
• Advertisers create and manage ads through Pinterest Ads Manager or with a marketing partner
• Ad performance can be tracked for measurement and optimization.
• Advertisers can choose from several different ad formats, including promoted pins, shopping ads, and video ads.
Where are Pinterest Ads?
Advertisers have the opportunity to display promotional pins in users’ home feeds. The primary characteristic of these advertisements is that they are simply normal pins that users are presented with, depending on their interaction and interest history.
when visitors enter keywords linked to a certain good or service, sponsored content will come first in the search results. Users can distinguish these promoted advertisements from organic searches because they are branded as such.
Category pages on Pinterest are a unique opportunity that ads can be displayed on them with a particular theme such as “Fashion” or “Home décor”. Category page ads can be in the form of promoted pins.
Detailed pages Ads are often seen in users’ news feeds and search results, and they can help a business’s Pinterest presence become more visible and draw in more customers. These advertisements are made to highlight a company’s profile, boards, and pins to a specific audience.
ADVANTAGES AND BENEFITS
Visually appealing
Because Pinterest is such a highly visual site, businesses can easily display their goods and services there using innovative pictures and videos that attract specific groups of audiences.
High engagement
Because Pinterest users are actively looking for ideas and inspiration, carefully designed Ads have a great chance of engaging users and increasing the probability of interaction with it.
Increase brand awareness
Due to its algorithm, Pinterest allows advertisers to display their ads on users’ feeds, which increases brand recognition and presence.
Measurable results
Pinterest offers marketers comprehensive statistics, enabling them to evaluate the effectiveness of their ad campaigns and change their approach as necessary.
Cost-effective
Compared to other ad networks, Pinterest advertising can be affordable, especially for companies with few resources.
459 million monthly active users globally
15 min avg. session time
100 million+ active users in US
Purchase intent of over 20%
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